Marketing

As another week ends and a new one is set to start I find myself with another question I need to answer and this week I must think about marketing and where I should direct it.

When posing this question, Should I try to market to everyone? My immediate response is no and yes all at the same time. I answer no because with being in the food industry if you strive to have a family establishment all you need to hit as far as marketing is who has the money and the decisions of the family as to where they decide to take the family to eat. But on the other hand yes you need to market to all because if any person that doesn't like what you are selling it could ultimately not go in your favor. All in all as a whole marketing must hit all demographics on whether it is on the smallest level all potential consumers needs to be reached if you plan on maximizing profits and becoming a restaurant that everyone can not go without eating and experiencing with their families.

As I wrap up this weeks discussion I want to end with this thought. I will strive to make sure I touch each one of you through my marketing and make my place an experience you will want to come and try time and time again and tell all your friends and family about for many years to come.

Thanks,

Josh Newton

To all,

This week I have the task of thinking or products that my have been ahead of its time, kind of like the Apple iPad that was ahead of its time and had to be pushed back to be successful on its launch. When thinking about this I immediately thought about search engines that we all use on a daily basis. We all know Google and how it works and all of its goodness it provides, but I also remember a search engine that led to the creation of Google. Askjeeves.com was definitely ahead of its time. It actually included many of the techniques that later made their way into Google like semantic search and even ranking web pages by hyperlinks which we all know is Google's search sauce if you will. We loved it for about a year but the only problem was the technology wasn't that good in those days and therefore making it ahead of its time. 

I would like to hear thoughts or feedback as to other products I didn't mention.

Thank you and have a great day.

Josh Newton

Ideas

Good evening all. As I have had time to reflect after the week it has crossed my mind about ideas and how I keep track of these ideas when it comes to my business. During this process I have learned that I do not keep a good log when it concerns my ideas of how to improve my business. The more I think I do have good ideas about where I want to be and have a good grasp of how to do it but not always recording these ideas could be a major flaw in the long run. With that said I understand that keeping a log of ideas whether my own or not I need to implement a good resourceful way to do this. The ease of an app on my phone is definitely a good place for me to start as not only can I record ideas I could also record a voice message or I could always just take a quick snap shot and have for later reference. Now that I've shared this I hope that in the future I will make a better effort to keep my ideas or even yours if you share any so that I can serve the community and our customers most efficiently in the futre.

Thanks,
Josh Newton

Ok I'm back. Been away and missed a week but now that I'm back lets discuss conventional vs entrepreneurial marketing. We all know that marketing is basically used to zero in on the right customer for what we are trying to sell. With that said it is always good to go into the market and talk and listen to customers in hopes to improve what they say needs improving or changed. There are 5 forces in entrepreneurial marketing environment used to reach the consumer. Social, economic, technological, competitive, and regulatory forces. We live in a technological advanced society thus I feel is one of the main forces right now in the business world and consumer services. With the advances made in society you have to veer towards entreprenuerial marketing over conventional marketing based on some of the conventional methods.


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